About Us
Get Knotted! The Bexter range of pre-knotted (clip on) ties has been created to offer simplicity of use without compromising style - we also offer the same range of designs in a traditional style i.e. not pre-knotted or 'clip on'. There are many of us in this world who are required to wear a 'corporate costume' in a work environment which can include travel (glove box compatible) and/or formal occasions also. As such these ties are designed to compliment your wardrobe by offering a convenient, fashionable alternative to traditional neck ties. Additionally, they make the perfect gift for a colleague, friend or loved one. Whether its Fathers Day, Valentine's Day, Christmas or simply as a thoughtful gift; you can be sure that a Bexter pre-knotted (clip on) tie will be well received.
Just think for a moment; how many of you/your friends, family members or partners waste time each morning trying to get their tie 'just right'? The knot needs to look 'right', the length needs to be 'right' - this often means re-tying the tie a number of times each and every day. Then, as the day or night wears on, the knot will often 'slip' and require adjustment - it is common that this goes un-noticed until after the event... You may also have family members of friends who do not find it easy to tie a traditional tie; either they are unfamiliar with the process or may have impairments that make it more challenging - show them you care by buying them a pre-knotted Bexter tie.
So that's why at Bexter we say ‘Get Knotted’. Because they are pre-knotted it takes only seconds to put on a Bexter tie and it looks great every time. Bexter pre-knotted ties are made from 100% silk and offer simplicity without compromising style. To ensure that each tie is the right length for you (and we are all different) there are three sizes available - this enables you to tailor the length so that it is 'just right'.
Now, as is common with many new products, there are those in this world who operate under more 'traditional' stigma's. As such we have heard many times the references to clip-on ties being low quality, stylistically challenged or 'not suitable' for a corporate environment. We understand that we can't please everyone all of the time but it's ironic that these comments have been made whilst the listeners have been wearing a Bexter tie... That's the point; if you don't know, you don't know. We would also point to examples such as slip on shoes and automatic transmissions; what's the difference - they just make sense. Ask yourself this, are you a leader or a follower?
Most traditional clip-on ties are made from Polyester, are only available in a 'one size fits all' option and often fail to offer a fashionable selection of designs. The Bexter range is made from 100% silk, can be tailored to fit and, as you can see from our catalogue, they are modern and suitable for any occasion.
The reality is, if you don't tell anyone you're wearing a Bexter pre-knotted tie - they won't know... However, it is our experience that most people who wear Bexter ties consider it a revelation and are only too happy to talk about them!
The Bexter range, as featured in Rag Trader, was launched in Australia at Fashion Exposed ’09 in Melbourne. If you are a retailer interested in stocking these quality ties or a sales agent interested in representing them then please send us your details so that one of our sales team can call to discuss your requirements.
The Team!
The Bexterwear team is complimented by Justin Herald - a man with Attitude! He has been named one of the most influential leaders of the next generation in Australia as well as the International Entrepreneur of the year for 2005. In 1995, all Justin had to start his business was $50 and an attitude. With clever marketing campaigns and a strong desire to make something of his life, Justin set out to turn his $50 into a multi-million dollar empire in just 6 years. Attitude Gear® was the brand and motivational quotes were the key. Justin began printing t-shirts with slogans such as 'In the end it's all a matter of attitude' and has a wide range of products selling in over 3,500 stores throughout Australia and beyond.
Justin's business success has allowed him to retire from Attitude Gear® and turn his passion to helping others achieve their business and personal goals whilst launching an exciting new range of sunglasses from Intimidate Inc. Justin has worked closely with major organizations such as the Australian Tax Office, Phillips and IP Australia - he is now actively involved in the development of the Bexterwear business as it seeks to re-set the stigma associated with traditional clip on ties.
In developing the Bexter brand we worked with Toast Design Agency - an Australian graphic design studio based in Sydney. These services included corporate identity design, packaging concepts, exhibition booth design and website art direction.
Join the neckwear revolution with Bexter pre-knotted ties - 'because no man has everything'.